Example: Finding out about the Printing Trade in our area
Let's start by trying to find out how many local printers have published web sites of their own.
An obvious place to start is the Yellow Pages web site.
A search on "Printers, Norwich", refined to "Printers & Lithographers, Norwich", yields web addresses for four companies located within the City of Norwich. (Remember that Yell.com doesn't quote a web address for every company listed.)
| Four CP (UK) Ltd | www.fourcp.co.uk | |
| Waterloo Road, Norwich NR3 3HY | ||
| Hollinger Print | www.hollinger.co.uk | New Plant |
| Burnet Road, Norwich NR3 2BS | Meet the Team |
| PS Digital Origination | www.psdigital.co.uk | Hardware & Software |
| Muspole Street, Norwich NR3 1DJ | ||
| Thorndick & Dawson Ltd | www.thorndicks.co.uk | Plant List |
| Pottergate, Norwich NR2 1ED |
The Norfolk Chamber of Commerce business directory contributes another half dozen web sites.
| Anglia Digital Print Ltd | www.angliadigitalprint.co.uk | Technical Guide |
| Burnet Road, Norwich NR3 2BS | ||
| Arrow Screen Print Company | www.arrowscreenprint.co.uk | |
| Fletcher Way, Norwich NR3 3ST | ||
| B D & H Limited | www.bdandh.co.uk | |
| Europa Way, Norwich NR1 2EN | ||
| Crowes Ltd | www.crowes.co.uk | Our Services in 3 sections: |
| Hurricane Way, Norwich NR6 6JB | Pre-press, Printing, Finishing | |
| Interprint | www.interprint-services.co.uk | Plant List |
| County Hall, Norwich NR1 2DL | ||
| Jarrold Printing | www.jarrold-printing.co.uk | Print Machinery |
| Whitefriars, Norwich NR3 1SH |
From the Broadland District Council business directory, we can glean half a dozen more on the outskirts of Norwich:
| Archant Print | www.archant.co.uk | Archant Print |
| Thorpe St Andrew, Norwich NR7 0HT | ||
| Catton Print | www.cattonprint.co.uk | |
| Sprowston, Norwich NR7 8SX | ||
| Go-Wise Print | www.gowise.co.uk | Plant List |
| Thorpe St Andrew, Norwich NR7 0PT | ||
| Norwich Colour Print Ltd | www.norwichcolour.co.uk | Plant List |
| Drayton, Norwich NR8 6RL | With pictures! | |
| Polyprint Mailing Films Ltd | www.polyprint.co.uk | |
| Rackheath, Norwich NR13 6LJ | ||
| Saxon Group | www.saxongroup.com | Plant List (PDF) |
| Drayton, Norwich NR6 5DR |
From the printed version of the Yellow Pages, here are another half dozen which didn't turn up on our Internet search:
| Broadland Digital Ltd | www.broadlanddigital.co.uk | |
| Vulcan Road North, Norwich NR6 6AQ | ||
| Castle Colour Press Ltd | www.castlecolour.co.uk | Machinery |
| Bowthorpe, Norwich NR5 9JJ | With pictures! | |
| Colour-print | www.col-print.co.uk | |
| Fletcher Way, Norwich NR3 3ST | ||
| Hangar Press Ltd | www.hangar-press.co.uk | Plant List |
| Oak Street, Norwich NR3 3AQ | ||
| Minuteman Press | www.norwich.minutemanpress.com | |
| Ber Street, Norwich NR1 3AD | ||
| Robbprint | http://www.robbprint.co.uk/ | |
| Thorpe Road, Norwich NR1 1EN |
For comparison, here are the big printing firms (book printers) from Bungay and Beccles:
| Clays Ltd | www.clays.co.uk | Plant List |
| Bungay, Suffolk NR35 1ED | ||
| ... owned by St Ives PLC | www.st-ives.co.uk | Careers |
| sites at Bungay, Peterborough, etc. | Plant List for each site |
| William Clowes Ltd | www.clowes.co.uk | Services |
| Beccles, Suffolk NR34 9QE |
That gives us a representative group of 25. Let's think about the value of what we've found so far.
(Remember that we are reviewing web sites, not passing judgment on the companies themselves, and we're looking at web sites from the point of view of the job hunter.)
The job hunter is asking questions like, "How far would my existing skills be of value to this company?", "Would I fit in to the team?", "What further training might I need?".
Notice that 12 of our 22 Norwich web sites give a detailed list of the machinery that the company uses.
Imagine that you are a machine minder with some previous experience in the trade. If "your" machine is on one of the lists, you've found a company worth approaching.
But what if your experience is slightly out of date? How do you find out which of today's machines is most similar to the one you know?
In our 12 plant lists, one name occurs repeatedly: "Heidelberg". Can we do something with that?
A Google search on "Heidelberg print machines" gave only brokers of second hand machines. Playing a hunch, we flipped into German, and used Google.de with "Heidelberg Druckmaschinen" as the search key. Bingo! There's a German/English switch on the light grey navigation bar.
| Heidelberger Druckmaschinen AG | www.heidelberg.com | Products & Solutions |
| Heidelberg, Germany |
From the "Products & Solutions" page, the quickest way to arrive at descriptions of individual machines is to scroll down past a section called "Solutions" to "Product Areas", and explore the links in that section.
Most of our local printers are using Sheetfed Offset equipment. Four machines relevant to the plant lists we've visited are:
Printmaster GTO 52 Speedmaster SM 74 Speedmaster SM 102 Speedmaster CD 102
Notice that even more information on each machine is available using further links in the grey panel on the left of each page.
The numbers "52", "74" and "102" refer to the largest sheet of paper that each machine can handle, so the GTO 46, used by at least 3 printers in Norwich, isn't necessarily very different from the GTO 52 featured above.
For general background, see the Company History pages, and the Glossary of Printing Terms.
One of the pleasures of Internet research is the occasional oddity that pops up unexpectedly. If you like vintage commercial vehicles, log cabins, and/or portholes, give Hubert Sternberg a visit.
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[ 16 April 2004 ]